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Communications Lead Europe, Middle East & North Africa (EMENA)

Date:  14 Jul 2024
Country:  Netherlands
Function:  Marketing and Communication
Sub-Function:  External Communications

ofi is a global leader at the forefront of food & beverage consumer trends. Through its complementary portfolio of cocoa, coffee, dairy, nuts and spices ofi delivers sustainable, natural, and plant-based ingredients & solutions to its global and diversified customer base.  ofi has 20,000+ employees, is in 51 countries and supplies food and raw materials to over 8,000 customers. 

One in five chocolate bars produced anywhere in the world use our cocoa beans and products. We supply enough coffee beans to brew over 90 billion cups of coffee and our nuts, spices and dairy products are used in millions of products around the world. But we don’t just source or grow the raw materials for these products: our team of chefs and food scientists are working closely with our customers, sharing our fresh ideas to inspire new concepts. Making it real at every step, from plant to palate.

We’re also driven by our Purpose – ‘Be the change for good food and a healthy future’. By working with ofi, you’ll be helping to create real impact on the ground. Sustainability is built into our business model - from our offices to our farming operations and supply chains, we’re acting across issues as diverse as farmer poverty, deforestation and greenhouse gas emissions. 
 

Job Description

Want to be part of this leading ingredients solutions company supplying some of the world’s biggest household food and drink brands? Are you motivated to help deliver ofi’s purpose to Be the Change for Good Food and a Healthy Future?
Reporting directly to the Head of EMENA Communications, you will own and drive multi-channel initiatives spanning external and internal communications, enhancing the reputation of ofi across the region externally and embedding a new employee value proposition internally.  

Understanding ofi’s strategy, values and culture, you will be building reach, connection, and engagement with a diverse range of employees.
 

What you will do:

  • Collaborate with the Head of Communications EMENA to deliver PR and social campaigns (particularly within the B2B ingredients and sustainability media) aligned with business strategy.
  • Work alongside the Head of Communications EMENA to collaborate with the regional leadership team and HR to identify and implement communications strategies so that employees understand the corporate strategy, are inspired by our Purpose, and live our values.
  • Create, activate, and manage regional campaigns on realofi (ofi’s Workplace channel) to boost uptake and engagement, including to embed the new employee value proposition. 
  • Take a creative approach to internal communication channels - particularly how to connect with hard-to-reach employees - and ensure that key events and news across ofi are promoted in the region. 
  • Manage town hall meetings and internal webinars, including identifying topics and content, setup, hosting, and surveys.  
  • Work closely with the Global Employee Engagement Manager to support the activation of global initiatives in EMENA. 
  • Collaborate with in-country communications teams to support a consistent and timely cascade of information. 
  • Ensure external and internal communications are aligned and complementary. 
  • Work with colleagues to establish a system to monitor the landscape / horizon scan for Europe.
  • Measure and evaluate external and internal communications to demonstrate return on investment for the business.

Required Skills and Experience

  • Degree educated, preferably in a related field (e.g. communications, marketing, business management, etc.).
  • Excellent command of English and Dutch. Written capability in another language e.g. German, French or Spanish is desirable.
  • Ability to work in a global matrix organization and juggle workloads to deliver high-impact campaigns, including communications campaigns through "offline" communications channels.
  • 5 years’ relevant experience:
    • Successfully delivering multi-channel campaigns.
    • Drafting media materials: for instance, press releases, factsheets, opinion articles, messaging documents.
    • Skilled at pitching ideas to media and managing a press office. 

Experience of working within the food and beverage industry is desirable, but not essential. 

 

The competencies that will help you be successful:

  • Highly detail-oriented, organized, and analytical.
  • Interpersonal skills – working well with others and communicating effectively with senior leadership, key influencers, and cross-functional teams.
  • Able to quickly understand and articulate what employees need to know, feel, and do.  Able to distil complex ideas into simple, honest, and compelling communications.
  • Self-starter – you enjoy building things from the bottom up. We are a fast-paced, nimble environment. Being able to adapt, remain calm under pressure, and drive progress within ambiguity is key.
  • Technical skills: Highly competent with MS Office Suite i.e. Word, PowerPoint, Excel, Teams

 

On occasion you may be travelling within EMENA region. You are willing and able to do so. When necessary, you show flexibility to work across different time zones.

ofi is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, nationality, disability, protected veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law.

Applicants are requested to complete all required steps in the application process including providing a resume/CV in order to be considered for open roles.

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